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Shanghai World Expo 2010

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Theme: Better City, Better Life

Sub-topics: City¡¯s cultural diversification, city¡¯s economic prosperity,

city¡¯s science and technological renovation, recreating

harmony in urban communities, and interaction between

urban and rural areas

Emblem: With green as the keynote color, the emblem combines the Chinese character¡°world¡±, shaped as two adults and one child holding together, with the number of 2010. It expresses the Chinese people¡¯s strong aspiration to stage a multicultural world expo and to present it to the people all around the world. The graphic design using the three-people-shaped Chinese character of¡°world¡±implies that the Shanghai expo will belong to¡°you, me, him¡±or all human beings. It also indicates¡°understanding, communication, happy gathering and cooperation.¡±The green color enriches the vitality and liveliness. Evidently, the emblem illustrates Chinese people¡¯s strong resolution in pursuing a bright future and their passion for achieving sustainable development.

Time: May 1, 2010¨CMay 1 - October 31, 2010 (184 days)

Participating Countries, Regions and World Organizations: About 200

Estimated Visitors: Around 70 million

Sites: The bank areas along the Huangpu River between the Nanpu Bridge and the Lupu Bridge.

Official Website: www.expo2010china.com

Goal: To host a successful, splendid and memorable World Expo

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