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Besides the trademarks used to represent the commercial origin of a product
or service, there are some special kinds of trademarks: collective marks and
certification marks. A collective mark is registered in the name of
industrial and commercial groups, associations or other organizations and used
to demonstrate the user's membership in the organization. Through the use of the
collective marks, the members can demonstrate that they are in conformity with
the quality requirements and standard set up by the organization (such as the
accountant association or the engineer association). A certification
trademark is used to certify the origin, raw material, producing technique,
quality or other specific quality requirements. Any one can apply for the use of
certification trademark as long as his product or service's quality matches the
specified standard. For example, the "ISO9000" is one kind of universally
acknowledged certification trademark.
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