This summer, more than one million youngsters in Shanghai will have their own
TV channel----Dragon TV Children¡¯s Channel. It is reported on the press
conference on June 21st that the children¡¯s channel will start at the end of
July. It will be the twelfth professional channel of Shanghai Culture, Radio
Broadcasting, Press and Media Group.
It is reported that this children¡¯s channel was established in accordance
with the spirit of¡°Circular of Setting Up Channels for Children¡±of National
Broadcasting and TV Bureau and with the help and support of Shanghai Municipal
Party Committee, Propaganda Department of Shanghai Municipal Party Committee and
other social sectors. It aims at help youngsters to establish a correct attitude
towards the world and their life and creating a favorable media environment. It
can also provide more potential opportunity for TV programs for children.
¡°Creativeness, consultancy and interactive activity¡±will be the features of
the channel, which aims at youngsters under the age of 18. Broadcast starts from
7:00 to 23:00 for around 16 hours.