Construction of Shanghai public traffic IC card system


tu_5.jpgShanghai public traffic IC card system is a system for people's convenience to improve public traffic administration level and operation efficiency. The system incorporates the latest output in modern high-tech domain such as IC card manufacturing, database and computer network communication and has proprietary intellectual property for all of the core technologies from the design of the chip, encapsulation of the IC card, publishing, to the application of POS machine.
Since the two years of formal operation of the Shanghai public traffic IC card system, the system was maintained stable by way of ongoing improvement, dilation, and operation management reinforcement, receiving good response from all of the social parties. On the third session of Shanghai international industry expo held in Nov. 2001, Shanghai public traffic IC card system won the gold medal with the support of a satisfaction rate of 99.7% from the people.
System operation scale
By the end of 2001, Shanghai public traffic IC card system has loaded 40305 POS machines in total, where:
Rail traffic 622: open No. 1 and No. 2 subways and rail pearl line with 100% opening rate ;
Public traffic: 6753: open 250 public traffic lines with 78% opening rate (percentage accounting for single price bus);
Cab industry 32000: opening Qiangsheng, Dazhong, Jijiang, Bashi, Nong Gongshang, Blue Alliance and part of Red Alliance with 82% opening rate ;
Ferry 17: open four major ferry lines with 20% opening rate ;
Open 880 Dazhong "cargo taxi";
Open 33 toll gates on Shanghai section of the Hu-Ning highway;
Open 3 ticket offices in Shanghai tour center.
Establish 1339(594) agent sale (charging) points for "public traffic card"; where:
Rail traffic 48(48); Public traffic (33); Cab9(5); Ferry 3(2); Banking system 290(171); Commercial system 921(332); others: 210.
Production of more than 2.3 million "Shanghai public traffic card" with the issuance of 2.1 million.
Breakthrough on key technology
Accomplish the research and application of technical breakthrough project required by the city science committee一public traffic IC card (one card through), solving the problem of integration of critical technology for Shanghai public traffic IC card system.
Accomplish the research of the technical breakthrough project required by the city construction committee一application of public traffic card in highway network billing system, completing the development of "one card through" and bank card system as well as highway billing system.
Carry out the breakthrough project approved by the city construction committee一the application of domestic equipment for public traffic card in AFC system, completing the domestic technology promotion of the "one card through" equipment in AFC system.
Carry out the breakthrough project approved by the city science committee一the development and application of one card through for cab system and micro-charger, solving the problems on trans-industrial liquidation and separation technology of Shanghai public traffic IC card system.

Management system
In 2001, Shanghai public traffic card Co Ltd. improved the function and quality of "one card through" with the top concern on quality, introduced market operation for manufacturing of the card and POS machine, selected partner in fairness, openness and justice, reinforced management, carried out responsibility system. The company constantly adjust the contents and methods of the enterprise management in accordance with the demand from the market and introduced the ISO 9001 quality control system to normalize the company's operation and staff's job based on the modern enterprise system.

Publicity and Propaganda
In May, 2001, the program of "intelligence surf" in Shanghai TV station played the publicity of "one card through", introducing the correct way of using public traffic card. Oriental broadcasting radio station, Shanghai broadcasting radio station and Shanghai TV station played the advertisement for a few of consecutive months and answered lively for the queries from the citizens about related issues. More than 100 advertising articles about the Shanghai public traffic IC card system were published on newspapers such as Lliberation Daily, Wenhui Newspaper, Xinmin Evening Paper, News, Labors, Traffic and City Guideline. The company handed out 10000 brochures about the Shanghai public traffic IC card system and 50000 know-how of public traffic card, and posted the logo of "one card through traffic" in more than 32000 cabs and 6000 buses.
Service network for citizens
Shanghai public traffic card Co Ltd. established public information website www.sotcc.com with a purpose of service foremost and credit upmost, opened helpdesk hotline 62580000, and set up two card return agencies, practiced the measure of "two bonus card for one card returned".
The initial success of Shanghai public traffic IC card system marked that the management of Shanghai public traffic has been uplifted onto a senor level, prompting revolutionary change of the traditional billing mode for public traffic and the paying method of Shanghai citizen for taking bus. It facilitates development of high-tech industry and elevates the city management level, improves people's life quality and working efficiency to a great extent. In the future, Shanghai public traffic IC card system will also expand step by step to the parking lot, gas station, residence community entrance guard, park, car charter, charging of water and gas as well as the traffic industry of peripheral cities.

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