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There's
bad news for book lovers. High rent may force the landmark Jifeng Bookstore in
the Shaanxi Road S. subway station to move.
The
bookstore, which became something of an icon in the last 10 years, may not be
able to afford the new rent when its 10-year contract with the Metro property
management company expires at the end of the year.
The
contract rent is far lower than the current market rate, which has spiralled
sharply in the last few years, said Yan Bofei, general manager of the privately
owned Shanghai Jifeng Book Co Ltd. Yan, however, did not disclose the amount of
rent the bookstore pays to the property managers.
The new
rates haven't been fixed yet, and Jifeng officials are trying to negotiate with
the property managers to keep the rent low enough that the bookstore does not
have to move out.
"If the
property management company demands the market rate, the bookstore may be forced
to leave because profits are meager and Jifeng won't be able to afford the high
rents of this commercial area," Yan said.
Jifeng
is popular among book lovers for its wide selection of titles. Customers can
browse through the books and read at the store cafe without buying anything.
Cultural salons were also a major attraction.
Culture
writer Zhang Hong once described the bookstore as a "small spiritual space in
the material forest" and "a transitional area for people traveling between their
homes and work places."
Li
Lanwen, who calls himself a bookworm, said: "I really like the cultural
atmosphere of Jifeng. I enjoy reading books in stores, although ordering them
from Websites has become more popular these days."
If
Jifeng is forced to move away, it won't be the first time a bookstore is shunted
out of a downtown area. The privately owned Xishu Bookstore, Mingjun Bookstore
and Scholar have all closed. The Xinhua Bookstore on Nanjing Road Pedestrian
Mall was also shut down due to high rent.
Some
bookstores, however, have come up with market-savvy solutions. Dazhong
Bookstore, a private company based in Nanjing, has tied up with shopping malls
which offer them discounts in rents to improve their "intellectual image."
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