Shanghai launches spokesperson system

The nationwide emergence of the spokesperson system at the local government level will establish a standard procedure for the release of government information and has demonstrated China's determination to increase transparency in its government operations.

more >>
  • Successive spokesmen of Municipal Government :
    Jiao Yang
  • To contact the spokesperson work group, please dial :
August 4 Press Conference Highlights (development of the city's cultural sector)

Zhang Zhijing, deputy director of the Publicity Department of the CPC Shanghai Committee

Chen Qiwei, Shanghai Municipal Government spokesperson

Bei Zhaojian, deputy director of Shanghai Bureau of Culture, Radio, Film and Television

Kan Ninghui, deputy director of Shanghai Press and Publication Bureau

Zhu Zhanghai, deputy director of Shanghai Statistics Bureau

Wang Xinpei, deputy director of Shanghai Commission of Commerce

Jiefang Daily: Thank you. I have a question for Mr Zhang. In the coming 12th Five-Year Plan period, what do you think we can do to develop the cultural industry in Shanghai and what specific measures you will take to develop the cultural industry in terms of financial support?

Zhang Zhijing: This year is the last one of the 11th Five-Year Plan period. We have basically attained the goals set in the plan. As to the new Five-Year Plan, we attach great importance to the role the culture industry can play for the city’s economic and social development. Many reporters have repeatedly asked about the positioning and scope of the city’s cultural and creative industries. The CPC Shanghai Committee and the Municipal Government have decided that beginning next year, we will combine cultural and creative industries. A government team will be set up to oversee the initiative. The two industries have much in common. In order to utilize their resources to serve the development of the whole country, we will merge them during the 12th Five-Year Plan period. Next year we will release statistics of the integrated cultural and creative industry, according to the standards of National Bureau of Statistics.

To your second question, we are still drawing our part of Shanghai’s new Five-Year Plan and we haven’t submitted it to the Municipal Government for approval. So I can not talk much on that. Only after it is approved will we announce the details. Regarding financial support for the cultural industry, we’ve prepared a handout. You will see that Shanghai has made some innovation with reference to guidelines set by nine ministries in the Central Government. I will not repeat them here, thank you.

Shanghai Morning Post: I have two questions for Mr Zhang as well. You mentioned that some cultural enterprises can be publicly listed if they meet certain requirements. Are there any examples? My second question: I read in the handout that Shanghai World Expo also greatly promote the city’s cultural industry. Now that the Expo has run half of its course, what effects the Expo has on Shanghai’s cultural industry? Would you please give us some example?

Zhang Zhijing: Officials from Shanghai Bureau of Culture, Radio, Film and Television and Shanghai Press and Publication Bureau can answer your second question. To the first question, I think it is our aim to get qualified cultural enterprises listed. Some private enterprises are already in the process of application. We can not give details because they need to get approval from China Securities Regulatory Commission. As for Expo’s effects on local cultural industry, I leave that to Bei Zhaojian, deputy director of Shanghai Bureau of Culture, Radio, Film and Television, and Kan Ninghui, deputy director of Shanghai Press and Publication Bureau.

Bei Zhaojian: the Expo has brought more than 20,000 cultural events to Shanghai, including a lot of brilliant foreign programs outside the Expo site. Many performing groups, both from Chinese provinces and from abroad, have given shows outside the Expo site, allowing more Shanghai residents to appreciate different art forms. Without the Expo, internationally renowned artists and groups will not come in such a big number.

Here I give you an example. The number of foreign performances has jumped from about 200 a year to 400 within the half year of Shanghai Expo.

Meanwhile, many art exhibitions are taking place outside the Expo site, including many foreign artworks. We have organized nearly 40,000 cultural activities in and outside the Expo site. Without the Expo, it is unimaginable that the city has such a boom in cultural activities.

Kan Ninghui: The Expo has three impacts on the publishing industry. First, the World Expo put publications on the list of licensed products for the first time in its 150-year history. This marks a major breakthrough for Expo and shows that Chinese cultural products are well recognized by the World Expo. More than 50 publications with a total value of 100 million yuan entered market thanks to the joint efforts of the Bureau of Shanghai World Expo Coordination, Shanghai Press & Publication Bureau, and Franchise Office of Shanghai Expo.

Second, Shanghai's publishing industry joined hands with publishers across the country to produce Expo-related books and publications. More than 100 publishers supplied more than 1,000 books, guides and maps. They cover Chinese history and culture, tourism information about Shanghai and the Yangtze River Delta, the Expo venues and its history. We are very pleased to find that Expo-themed books are among the bestsellers. The official guide to Shanghai Expo and the book by Wu Zhiqiang, the chief planner of the Expo site have been sold by million copies.

Third, we are preparing the Shanghai Book Fair which runs from August 11 to 17. It will be the largest in its history in terms of size and sales. This will be held against the background of the Expo. I can tell you that for the first time China’s top three bookstore chains will participate. This is not possible for any other book fairs in China. They represent more than 200 bookstores and over 400 libraries nationwide. Every library will spend more than 300,000 yuan at this book fair, which will bring huge benefits to publishers.

Hong Kong Economic Herald: I would like to ask Mr Zhang. You just mentioned the cultural industry development in Shanghai and the 30-billion-yuan financial support over the next five years. Is there any change? You also mentioned some funds and copyright exchange. Are there any successful cases? Can you give some statistics?

Zhang Zhijing: First of all, there is no change. Last week Shanghai Press & Publication Bureau signed an agreement with the Bank of Communications worth 10 billion yuan. There are many other agreements like this, showing a good momentum. Banks are willing to provide service for the development of cultural industry as this also benefits economic growth.

Regarding funds and copyright exchange, we established the first private fund in China. It will announce investment projects when preparation work is done. But it is not convenient for me to say anything here. You can leave your name card and we can talk on that later.

Copyright exchange can provide a new trading platform. In the past, cultural enterprises could only trade their shares. Now they can try something new. For example, Japanese publishers brought more than 1,500 copyrights for trading at this year’s book fair. Another example is the Expo Culture Center. The Shanghai Expo organizer sold the center’s naming rights to Mercedes-Benz for 580 million yuan. I have two questions, the first is for Mr Zhang. We saw the 2009 data of Shanghai’s cultural industry. What is the added value of the entire industry this year? The sector flourished partly because of the Expo, what has contributed how much to the industry’s growth? The second question is for Mr Wang. How will Shanghai maintain exchanges with other places in China and foreign countries to keep the business growth momentum next year and the year after?

Zhang Zhijing: I’d like Shanghai Statistics Bureau Director Zhu Zhanghai to answer your first question.

Zhu Zhanghai: The cultural industry statistics are for the whole year. The figure of added value is an annual figure. Shanghai Expo has a major impact on the cultural and publication market. We expect this year’s figure will definitely be higher than that of 2009. We have no official figure for the first half of this year and we shall wait for next year to see the official statistics.

I have just talked about next year’s statistics, which covers both cultural and creative industries. As for the cultural industry data, we will release it according to the national standards.

Wang Xinpei: I think the question you asked is very good. Even though we do not have statistics for the first half of the year, we are very optimistic about it because the good performance of our economy and the recovery of global economy.

We noticed that many businesspeople are paying close attention to Shanghai’s development since the opening of the Expo. The upcoming Shanghai Industry Fair in November this year will see a significant increase of participants. It is the same with other trade shows and cultural exhibitions in Shanghai. I think the Shanghai Expo has had a positive impact on Shanghai’s cultural industry.

Zhang Zhijing: Last year the city’s cultural industry suffered a setback, but as Mr Wang just said, even though we don’t have the sector’s statistics for the first half of the year but its growth momentum is obvious. Statistics is a serious work and often lags behind the situation. Mr Wang has given you a complete picture of the cultural industry in Shanghai.

Chen Qiwei: The press conference now concludes. Thank you.