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Red letter day looms for century-old institution

    Red letter day looms for century-old institution


    A woman studies exhibits at the Great World Center on downtown Xizang Road during a trial operation yesterday. The renovated exhibition center will open to the public on March 31. Tickets cost 60 yuan (US$8.70).

    Shanghai Dashijie, or the Great World Center, will officially open to public on March 31 with a ticket price of 60 yuan (US$8.70) each, officials said yesterday.

    Inheritors of traditional skills will be invited to the century-old center — which now mainly showcases China’s intangible cultural heritages — to display and teach visitors past skills.

    The center will open from 10am to 6pm on Sunday, Monday, Tuesday and Thursday. A night show will open between 7 and 10pm on Friday and Saturday. The center, which is at 1 Xizang Road S., Huangpu District, will be closed on Wednesdays.

    More than 35,000 people have visited the center during its three months of trial operations.

    The building is able to receive a maximum 3,300 visitors simultaneously. As a safety precaution, visitors will be asked to wait outside when there are more than 1,900 people inside the building, said Xie Jun, general manager of the center’s operating company.

    New exhibitions after the official opening will include intangible cultural heritage cuisines from home and abroad. Shanghai-style cuisine and Mediterranean food will be the first cuisines exhibited. Visitors will be able to taste some of the delicacies.

    Another new feature is a theater on the fourth floor of the center, where visitors can watch various stage performances.

    Ancient folk songs, body language arts and philosophical arts will be initially performed in the theater.

    The operators will announce whether extra charges will be required for the cuisines and performances by the end of the month, an official with the company said. Visitors cannot bring food or drinks, except water, to the center.

    Children under 1.3 meters tall and injured servicemen will be offered free admission. Children over 1.3 meters tall, students, people over 60 years old, soldiers in active service and disabled citizens will receive a 50 percent discount. Visitors need to show their identity cards or passports when buying entrance tickets as part of an effort to crack down on ticket scalpers.

    The center was built in 1917. It closed in 2003 and reopened for the trial operation on December 28.