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CNR, Baidu pool resources to offer multimedia products

    China National Radio (CNR) and Internet search giant Baidu Inc. signed an agreement last week in Shanghai FTZ Jinqiao area for cooperating in copyright protection, broadcast control, live streaming and content distribution.

    The state-run CNR has rich resources of high-quality audio and video programs and other brand products while Baidu has a high traffic volume and an advanced multimedia cloud platform.

    The two sides will pool resources to provide more and better audio and video contents for online users.

    Shen Neng, director of Jinqiao Economic and Technology Development Zone Administration, congratulated CNR and Baidu on signing the cooperation agreement and welcomed them to set up branches in the zone.