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Yogurt Festival promotes yogurt culture

    Shanghai's first Yogurt Festival kicked off on Monday on the Bund as an activity of Shanghai Tourism Festival.

    The event, sponsored by Shanghai Bright Dairy Group Co Ltd, will share its yogurt culture with domestic and international consumers.
    With the theme of "Taste, Health, and Happiness," the festival started with a 3D interactive show named "When Yogurt Meets Shanghai" in Binjiang area of the Bund. Bright Dairy Group projected yogurt-related images and animation on the high-rises on both sides of the Huangpu River.

    From September 11 to October 6, Bright Dairy Group will further promote its dairy products by hosting Bulgaria International Yogurt Festival and Simple Life Yogurt Festival.