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  • Spokespersons
Highlights of September 22 Press Conference on Shanghai cultural and creative industries development and statistics in 2010
10.08.2011

Zong Ming, deputy director of Shanghai Cultural and Creative Industries Promotion Office and deputy director of Shanghai Municipal Publicity Department

Shao Zhiqing, deputy director of Shanghai Cultural and Creative Industries Promotion Office and deputy director of Shanghai Municipal Commission of Economy and Informatization

Zhao Jiangqing, chief statistician of Shanghai Municipal Statistics Bureau

STV: A question for Mr Zong Ming of Shanghai Municipal Publicity Department. During the 12th Five-Year Plan period, what specific measures will Shanghai take to promote the local cultural and creative industries?

Zong Ming: To promote the city’s cultural and creative industries, we’ll carry out the Shanghai’s 12th Five-Year Plan for the Development of Cultural and creative industries as approved by the Municipal People’s Congress. It will be a major task for the city during this period and its fulfillment requires the concerted efforts of all sides.

The drafting of the plan took more than one year. It was based on the city’s actual conditions. We need to create favorable policies to boost the development of the cultural and creative industries and concentrate on the construction of a few key projects in the national and city-level cultural and creative hubs across the city. We’ll improve the local environment to attract more talent and teams and provide talent support to the growth of the city’s cultural and creative industries.

According to the plan, the added value of the city’s cultural and creative industries will grow at a higher rate than the average rate of the service industry by 2015, making up 12 percent of Shanghai’s GDP. We’ll mobilize the enthusiasm of every district in this endeavor and learn from the experiences of other cities, provinces and countries to promote our cultural and creative industries.

Jiefang Daily: Mr Shao has said that during the 12th Five-Year Plan period, the cultural and creative industries will become a key industry in Shanghai’s new round of economic development and there will be five major objectives. Could you please be more specific about these five objectives?

Shao Zhiqing: We put five objectives and seven key measures in the 12th Five-Year Plan for the Development of Cultural and creative industries. First, we are focused on ten fields including arts and industrial design in mapping out the industry’s growth. Each field has its own development scheme. Second, we’ll set favorable financial and taxation policies for the industry. Third, we’ll create a good environment with sound public services. We have registered 94 creative industry parks in the city. During the next five years, we’ll build public services around these parks and provide display and service platforms to attract more business and resources. Fourth, we’ll concentrate on 27 key projects, including those in cooperation with the ministries and other cities, and organize events and forums. Lastly, we’ll establish a platform for international cooperation and make good use of it. Shanghai has already become the UNESCO City of Design and we hope to enhance its reputation and foster more design firms that have international influences.

Shanghai Broadcast News Center: Two questions for Mr. Zong. Do you have any detailed information about Shanghai’s financial support for the cultural and creative industries? Could you indicate Shanghai’s achievement in innovation and industrial transformation in terms of the industry’s growth rate as compared with the city’s GDP growth rate?

Zong Ming: Eleven municipal departments, including the Publicity Department of the CPC Shanghai Committee and Shanghai Financial Services Office, last year issued a resolution on providing financial support to the city’s cultural sector. This resolution serves as a guideline for joint development of the local cultural and creative industries and the financial industry. We need to establish a platform for coordination among various departments, which enables financial institutions to communicate with and invest in art and design companies. The platform can also make it easier for cultural enterprises to get loans from banks.

Zhao Jiangqing: I’ll answer the second question. In general, the growth rate of Shanghai’s cultural and creative industries is higher than the growth rate of Shanghai’s GDP. An industry that generates at least 10 percent of the local GDP is considered a “pillar” industry. In 2010, the added value of Shanghai’s cultural and creative industries reached 167.38 billion yuan, 9.75 percent of Shanghai’s GDP and its growth rate was 5.3 percentage points higher than the GDP growth rate. Therefore, it has become a dynamic industry in Shanghai.

China Culture Daily: Mr Shao said earlier that Shanghai has been honored as a member of the UNESCO Creative Cities Network and the “City of Design.” Would you please elaborate on the progress in Shanghai’s construction as the “City of Design,” its characteristic and new trend?

Shao Zhiqing: Shanghai was admitted into the UNESCO Creative Cities Network in 2010 and became the “City of Design.” After that, we set up a promotion office in Yangpu District with local authorities in charge of its work. Then we made a proposal on accelerating the development of Shanghai’s creative industries, which suggested that the city should raise its creative capability, attract and train people with talent, promote the clustering of creative industries, establish a public services platform, and better protect the intellectual property rights.

Now, we have already established a public services platform and began to hold activities promoting Shanghai’s creative industries. We’ll strengthen cooperation with other provinces. For example, during this year’s International Interior Design Festival, we collaborated with Anji County of Zhejiang Province and introduced numerous outstanding Shanghai design companies to help Anji develop its bamboo products.

I think there’re two major benefits after Shanghai joined the UNESCO Creative Cities Network and became the “City of Design.” First, more international and domestic design firms have come to Shanghai, including some world-famous designers. This means Shanghai is on the right track in industrial transformation. Second, local creative firms are fast growing, reflecting Shanghai’s rising status in the design industry. I believe that as Shanghai continues to build itself as the “City of Design,” some local companies are bound to become their industry leaders, further consolidating Shanghai’s lead in the creative industries.